With a base in fashion designing, Guess began producing watches in 1983. Ever fashion leaders, Guess watches are popular among the younger generation and the fashion set around the world. Sensitive to changing fashion, Guess produces cutting-edge designs for men, women and kids. From trendy and casual to sophisticated and chic, Guess is a leader in the fashion watch industry. The GC watch collection was launched to meet the demand for eye-catching style and creating a high end collection to distinguish itself from the mid-price watches that had become a symbol of the company. The new collection is Swiss in technology with gold, silver and diamonds as part of the line.